In the Information Age, the campaign proverb “all politics is local” is no longer
adequate. These days, it’s more accurate to say “all politics is social.”
For my honors thesis project at St. Edward’s University, I created a guide called All Politics Is Social: Social Media 101 for State and Local Political Campaigns. I saw too many candidates not taking full advantage of social media’s power to inform, connect, and unite – so I set out to help change that.
Like any component of a campaign’s marketing plan, every action should be strategic and oriented toward one goal: votes. Using case studies of real politicians who have succeeded (or not) on social media, industry research, my experiences managing social media for political organizations, and input from experts in the Lone Star State, I created a nonpartisan, do-it-yourself best practices guide for candidates, their staff, or whoever else wants to read it.
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