83rd Legislative Session: 10 bills I’m following

The first week of pre-filing for the 83rd Legislative Session is over, and there are already a number of high-profile bills in the works. After skimming the headlines and the already lengthy lists of House and Senate bills, here – in no particular order – are a few interesting or important ones I’m following. Perhaps surprisingly, I’m on the fence about most of them.

Drug testing for welfare recipients. Safety nets are there to catch people – temporarily. In Texas, we value self-sufficiency and design welfare programs to help those in unfortunate circumstances get back on their feet. Refusing benefits like Temporary Assistance for Needy Families (which can be used to pay for just about anything) to drug users is certainly a reasonable concept. First, it ensures taxpayer dollars are not used for illegal drugs. Second, it discourages behavior that will prevent people from becoming self-sufficient.

As with most legislative issues, this one is all about the money. The Dallas Morning News notes that Florida’s drug testing program cost more than it saved in denied benefits. This doesn’t take into account the Floridians who may not have applied because they knew they would fail the test, but it’s definitely worth considering. If Texas implements a similar policy, funding needs to be weighed carefully.

SB 11, Nelson

Repealing in-state tuition for illegal immigrants. I’ve written in support of in-state tuition before. I’ve always said it’s a policy I can live with, but not necessarily something I would advocate.

Honestly, I’m not sure where I stand this time. It’s a difficult ethical issue. Of course we want children who were brought here illegally through no fault of their own to become productive Americans. At the same time, we don’t want to incentivize illegal immigration. The bill to provide in-state tuition to certain illegal immigrants passed with overwhelming bipartisan support. It will be interesting to see if the tables turn in 2013.

HB 122, Larson

Prohibiting abortion-inducing drugs. If it isn’t already, Texas is well on its way to becoming the most pro-life state in the nation. (What can I say? We like being the best.) Once again, Senator Dan Patrick is leading the charge with this bill further limiting medical abortions.

SB 97, Patrick

Sales tax breaks for college textbooks. Among Senator Zaffirini’s 30-plus bills is one college students would love, making the textbook-buying process just a little less painful. She’s filed similar bills at least twice before, but they were lost among more pressing issues.

The bill has a few gaping holes, though. The exemption only lasts for two weeks each semester. This not only penalizes lazy bums students who purchase their books late, but also those who choose to get their books early so they can get a sense of what their classes will be like and arrange them several times on their bookshelf in alphabetical order, then height order, then class order. (Not that I’ve done this…) It also doesn’t apply to textbook rentals.

SB 46, Zaffirini

“Climate adaptation plans” for state agencies. Senator Rodney Ellis wants 11 state agencies to create new coalitions to address global warming.

Really. Because there aren’t any more pressing issues to discuss.

SB 78, Ellis

Protecting job applicants’ social media privacy. I don’t often promote Democrats’ bills, but I firmly believe Senator Chuy Hinojosa is on the right track with this bill, which would prohibit employers from accessing job applicants’ or employees’ social network accounts. It’s the 21st-century equivalent of demanding to read someone’s private emails or mail (something I hope most people would find outrageous).

Facebook, Twitter, Google+, et al have privacy settings for a reason. Facebook’s own policies state that users should not give out their passwords under any circumstances. It’s perfectly reasonable for employers to access public social media information, but demanding to see private content is not only intrusive, it could reveal information such as religion, political affiliation, or relationship status that could improperly influence hiring decisions.

SB 118, Hinojosa

Texting and driving. It’s baaaaack! It’s hard to tell people you’re against banning texting and driving. “But what about all the lives that could be saved?” they ask. And while it’s true that texting and driving is a really stupid thing to do, I don’t think the state should criminalize it for two reasons. One, the law already addresses distracted driving in general. Two, it’s almost unenforceable without serious privacy violations. Police officers could pull someone over for something as subtle as looking down or a glow from a screen at night. Without going through the person’s text messages – actually, all their apps – it would be next to impossible to know whether the person was actually texting or just typing in a phone number, adjusting their GPS, or checking the time, if they were using their phone at all.

If cities and towns want to ban texting and driving, that’s up to them. Several already have. But, in Governor Perry’s words, Texas should not micromanage competent adults’ behavior.

SB 28, Zaffirini / HB 27, Martinez Fischer / HB 41, Menendez / HB 63, Craddick / HB 69, Lucio / HB 108, Harless  

Combining driver’s licenses and concealed handgun licenses. This bill would allow CHL holders to opt for a special driver’s license rather than a separate CHL card. I definitely understand the concept of making the licensing process more efficient (and making it easier on licensees). Folks over at the Texas CHL Forum have expressed concern over privacy, but I think the idea has merit, particularly since it’s optional.

HB 158, Taylor

High school courses on the Constitution. This one’s a no-brainer. Students need to understand our country’s foundation and system of government, and your average high school history course doesn’t cut it. (Trust me, I know. Elvis Presley and Paul McCartney got far more coverage in my AP U.S. History book than the Declaration of Independence.)

HB 49, Flynn

And at least one yet to be filed: Concealed carry on campus. With Senator Jeff Wentworth defeated by my very favorite incoming legislator, Dr. Donna Campbell, it’s unclear who will author the Senate bill. Either way, you can be sure this issue will come up this session.

What bills are you following?

Thoughts from The enVision Conference Bloggers Row

The enVision Conference 2012 is over, and what a great event it was. I’m so proud of my friend Hannah Bell for her hard work in organizing it for the second year. With sessions on all aspects of leadership from finding your purpose and staying true to your values to job interview tips and showcased organizations, it was a great opportunity for young people to learn more about how they can achieve their dreams and become a leader in our generation – something that seems to be unfortunately few and far between.

I liveblogged at the conference website and tweeted the entire conference, but I also wanted to share two of my favorite sessions here.

Dude Perfect: Going After the Impossible

Dude Perfect is a group of five guys from Texas A&M University who do crazy basketball trick shots. It’s probably not something you’d think of as a potential career path, but (even for folks like me who have almost no interest in sports whatsoever) it’s awesome. 

Check out this video they shot with some of the U.S. Olympic athletes:

Two of Dude Perfect’s members, twins Cory and Coby Cotton, participated in the conference. Cory spoke Saturday morning about “going big” – the theme of his new book and of Dude Perfect in general.

One of the best quotes of the day was a simple one:

Why would we not chase what we’re naturally passionate about?

Whether that passion is writing, teaching, running for office, healing the sick, or solving one of the world’s many problems, there’s no reason big enough to justify not even trying. Cory, Coby, and the rest of Dude Perfect loved basketball and seeing who could top the other. Maybe it’s not what they envisioned as a career path or claim to fame, but they went with it and have seen huge success. Not everyone gets invited to shoot commercials for GMC, meet Olympians, and reach people across the nation with their talent and positive philosophy. People probably would’ve laughed at them, saying such a goal was impossible – but it wasn’t.

Thomas Umstattd: The Art of Social Media

Thomas is CEO of Castle Media Group, a small firm that helps authors, small businesses, and conservative candidates or organizations leverage social media. He spoke not on social media best practices, but on its impact and relevance in our society.

For those of us who are not favored by the media, social media is very good news.

Social media levels the playing field. As Thomas pointed out, “[We] have the same Twitter Barack Obama has.” Everyone’s voice is equal. Through social media, we can connect with a potentially unlimited amount of people with nearly no constraints – no Robert’s Rules, as Thomas put it. We can break the news, and we can control our message. Think of the plane that crashed in the Hudson River – social media knew about that before the media could even get a camera there. Think of the Arab Spring protests – traditional media outlets here and abroad barely touched portions of it, and yet the desire for fair, democratic government was thriving online.

There are only a few things needed for a topic to spread on social media. The most important is fire. If you don’t care, neither will anyone else. But with drive, consistency, and careful attention to what our audience desires, we truly can make change.

Being on Bloggers Row

The enVision Conference was my first experience being on a bloggers row. It was hectic, but no more so than live tweeting. My comfort zone has always been to let things simmer before blogging rather than cranking posts out on the spot, so it was a great challenge, and I’m so fortunate to have had the opportunity. I hope to blog again next year!

Check out Christina Hastings‘ and Nathan Exley’s blogs (that’s us below) for their takes on the conference.

Photos c/o Christina Hastings.

All Politics Is Social Excerpt: Engagement, featuring Rep. Jason Isaac

Engagement is what sets social media apart from traditional one-way marketing. It gives us the power to connect with people around the world and do more than just push talking points – we can have meaningful conversations and influence opinions one by one. Unfortunately, this is an area many political candidates and elected officials don’t take full advantage of.

The following is another excerpt from All Politics Is Social explaining why engagement is important and how campaigns can use it, whether they’re encountering positive or negative feedback. The final section is from a personal interview with State Representative Jason Isaac, one of the many people I was privileged to talk personally with during the course of my research. He has a great story to share.

Engagement

If there’s one thing social media experts agree on, it’s that engaging regularly and strategically is essential to an effective social media presence.

Engagement is when people respond to your content and when you respond back. It’s the result of your (hopefully awesome) content. Social media blogger Jason Falls describes the phenomenon quite simply:

Engagement is communicating well enough that the audience pays attention… The audience is paying so much attention they’re actually participating in the exchange of ideas as a result.[i]

And engagement isn’t some elusive ideal that’s impossible to reach. Social media users want to engage. Parmelee and Bichard conducted a study of Twitter users to determine their motivations for following political figures online. They write that “social utility” – having information to talk about, online or offline, with other people – was the top motivator, indicating that “followers are, indeed, interested in two-way communication sharing and dialogue.”[ii]  Chances are, your supporters and future constituents are already out there. Not engaging is one of the biggest mistakes businesses, campaigns, and other organizations can make on social media.

You can sit around and wait for people to respond to your posts… or you can proactively encourage engagement. Ask questions. Poll your supporters on key issues. Ask them for a “like” or retweet. Little things can lead into big things, like getting them out to the polls.

 

Should I Reply to Users’ Posts?

Imagine you’re someone like me – a young adult sitting at the computer with a snack and a precious hour or two of free time. The elections are coming up, and I have a question about one of the candidates’ positions. So I send out a tweet or post on the candidate’s Facebook Page. It would be great if someone, perhaps a supporter, responded to let me know where Candidate X stood. Maybe I missed that page on the website, so they shoot me a link.

But it would be even better if the candidate him or herself responded.

A study conducted in 2011 found that 83 percent of social media users who received a reply after complaining about a company on Twitter “liked” or “loved” it.[iii]  Even customers who are upset and adamant they’ll never use a particular brand again can be appeased by a rational, level-headed response. And the same goes for politics. People love knowing that their voices are heard.

Responding to other users’ posts, even if just to say thanks for their support, is definitely advisable. As Olivier Blanchard writes in Social Media ROI, “Loyalty, unlike awareness, takes time to develop,” Blanchard explains. “It finds its roots in the trust, familiarity, and respect that stem from frequent interactions.”[iv]

That’s what politics really comes down to: trust. One person entrusts another to speak on his or her behalf and represent his or her best interests. The best politicians on social media recognize the tenuousness of that relationship and put extra effort into their online presence – not just posting regular, interesting content, but actively engaging their followers, developing that relationship, and empowering their constituents to have a say in public policy.

 

What About Negative Posts?

 If criticism is factually incorrect, you should definitely correct the poster. If not, consider a way to politely address the criticism. Granted, you can’t be expected to respond to every single post related to your campaign. But if someone posts something factually incorrect about you or asks a direct question about a policy stance, you miss a big opportunity by not responding.

Blanchard continues:

 The ability to monitor online mentions of a company name or particular product [or a political candidate] gives [you] the opportunity to respond to negative attitudes, clarify a position on an issue, invalidate false rumors, and separate myth from fact.[v]

Keeping track of what other people are saying about you online can help not only reinforce your message, but also quell controversies before they get out of control and adjust your messaging to suit the current climate.

 Case Study

Taking It Offline: State Representative Jason Isaac

Social media provides candidates the opportunity to combat criticism online – but it can also transition to in-person resolutions. State Representative Jason Isaac of HD 45 shared the story of a woman who consistently posted derogatory tweets about him. Instead of trying to argue her down online with minimal chance of success, he found out how to reach her and called her one morning from the House floor. She was shocked that an elected official a) had a hand in his social media and b) would take the time and initiative to ask what he could do to help. After a personal meeting over coffee, she still didn’t agree with some of his policies, but he took her concerns into consideration, they found common ground, and she even began tweeting supportive posts.

Makes you wonder how many of her followers and friends had a similar change of heart after hearing that story – and how many disputes or constituent problems could be resolved in a similar manner. Social media isn’t just a vehicle for communication – it can be a catalyst for personal connections and real-world problem solving.

 


[i] Falls, Jason. “Defining Engagement.” Social Media Explorer. 25 April 2012. Web. 27 June 2012.

[ii] Parmelee, John H. and Shannon L. Bichard. Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public. Lanham: Lexington Books, 2012. Print. 49-65.

[iii] Baer, Jay. “70% of Companies Ignore Customer Complaints on Twitter.” Convince and Convert. 12 October 2011. Web. 29 July 2012.

[iv] Blanchard, Olivier. Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization. Indianapolis: Pearson Education, Inc., 2011. Print. 26.

[v] Blanchard, Olivier. Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization. Indianapolis: Pearson Education, Inc., 2011. 23.

Campaign tweets on the taxpayer dime

Michael Quinn Sullivan of Empower Texans brought up an interesting question yesterday: Should sitting state legislators post campaign material on social media while conducting state business? 

At around 4:00 p.m., Sen. Wendy Davis tweeted the following photo promoting her upcoming campaign phonebank… during a Committee on Education hearing.

 
The tweet was posted from a computer, not a mobile device, so it was most likely posted by a staffer, not by the senator herself. Nevertheless, it speaks to an interesting ethical dilemma just beginning to emerge in the intersection between politics, government, and social media.

I was recently hired at the Office of the Governor, and one of the first things impressed upon us in our ethics training was this: Do not forward political material on state time. The context was forwarding campaign emails, which has gotten at least one person fired, but it also extends to social media and other forms of digital communication. Using taxpayer-funded resources, whether it’s a computer or just state time, to promote campaigns is a serious ethics violation. That’s why I’m careful to never blog or post about politics during work hours. (I can’t even access social media from my work computer.) If I schedule posts in advance, I make sure they don’t go out until my lunch break or after 5:00 p.m.

For legislators, who are also paid with taxpayer dollars, the lines are a little fuzzy.They don’t clock in and out, and they never technically stop being legislators. Rep. Aaron Peña was one of the first to address this in a recent Austin American-Statesman article.

Peña raised the question of elected officials — or their staffers — using social media to promote themselves as opposed to informing the public about issues.

“Some of it probably crosses the line on promotion, even campaigning, when they are using state equipment and time,” said Peña, who is retiring from public office next year.

As social media continues to evolve, ethical issues like this will gradually be resolved, whether through legislation or just mutual agreement. In my opinion, there are clearly times when it’s not appropriate to campaign. Committee hearings, internal meetings, office hours, and (obviously) time on the House or Senate floor are some of them.

What do you think? Where is the line drawn between multi-tasking and misusing taxpayer-funded resources?

Social media in politics: interacting, befriending, empowering

Loyalty, unlike awareness, takes time to develop. It finds its roots in the trust, familiarity and respect that stem from frequent interactions with an organization, and the repetitive validation of a value alignment without which these interactions are meaningless. Through the use of social media, organizations can breed loyalty in their members by interacting regularly with them, befriending them, and empowering them to make a difference.

I discovered this quote in Social Media ROI by Olivier Blanchard while researching for my thesis. Though the book is clearly written with brands in mind, it fits perfectly with political marketing.

Politics is a relationship. One person seeks the trust of another. If he or she breaks that trust, the privilege of receiving their constituents’ votes is lost. The best politicians on social media stand out because of the extra effort they put into it – not just posting regular, interesting content, but engaging with their followers and developing that relationship. That’s what makes social media special, and it can be a deciding factor in who people vote for.

I still get excited when a politician or candidate I admire tweets me back. It shows they care what I think – even though 9 times out of 10, I don’t live in their district. I only wish more would take advantage of the huge potential engaging users on social media provides.